About me

This is all about what I do as a Product Designer, and who I am, and my interests.

As a Product Designer…

I look at the entire experience, and not just what happens on a screen. My design process is holistic.

I’m a systems thinker who is comfortable working with complexity. I’m often connecting the bigger picture with the finer details, working across disciplines and helping teams stay aligned.

I operate strategically (roadmapping and sprint planning) and within the details (pixel pushing and design specs). I’m as comfortable shaping direction as I am refining an interaction or reviewing copy. Both are important, and I enjoy switching gears when the work calls for it.

Research sits at the heart of how I create a solution. Understanding people, their needs, motivations, and challenges is what leads to impactful outcomes. 

I care about the culture I contribute to. I take pride in adding positively to a team’s culture and finding ways to improve not only the work itself but how we work together.


My professional journey…

Started with the completion of a BCOM at Victoria University in Wellington, New Zealand.

In 2018, I started my career in CX at Trade Me, the largest online auction and classifieds website in New Zealand. I specialised in customer payments self-service and internal process improvement.

In 2020, I joined the startup Hatch Invest, an early-stage (at the time) FinTech share trading platform. Working closely with the Head of Experience, I helped establish their CX team and later led initiatives to streamline operations and influence product development.

In 2024, I became the Product Designer at Trees That Count, working under Lulu Pachuau, one of NZ’s leading UX practitioners. I designed and delivered features that help funders communicate their environmental impact, enabled planting partners, while also improving CX, internal processes, and delivery practices.


I’m passionate about…

Capturing beautiful moments

Thames, New Zealand

Southern Alps, New Zealand

Exploring unfamiliar places

Istanbul, Turkey

Tinghir, Morocco

Elevating others with personal finance

My card game, Moolah

Investment talk at Scots College

What others say about me

Want to learn more about me and my work?